Solids are fixed, and liquids flow, but what about everything in between, like gels, foams, emulsions, biological material etc. Understanding microstructure of soft matter helps understanding macroscopic functioning, such as plasticity, fracturing, light dispersion, and product stability. Many types of microscopy are being used to characterise microstructure of soft matter, in addition to physical measurement methods such as rheometry, particle size distribution measurement and specific interactions with light and other types of radiation. Consistence is specialised to study internal structure, obtaining deep insight in size and shapes of material building blocks, even in delicate and metastable structures such as ice cream.